James began his marketing career working as a highly-sought after sculptor and nightclub designer and created a number of out-of-this-world focal points at some of the country’s most famous hot spots, including The House of Blues in Boston and New Orleans and The Harley Davidson Café.
He later carried that expertise and know-how to the trade show and marketing circuit and spent years designing attention-grabbing exhibits and environments around the globe.
That all changed, however, when James saw his first fully-morphed advertising vehicle. Suddenly he saw the opportunity to combine his know-no-bounds creativity with his life-long love of cars. His first mobile creation was Elvis the Rhino, an unbelievably life-like rhino that was built out of a 1985 Toyota van.
From its inception, Turtle Transit has built its reputation on designing immersive mobile experiences for the event and experiential marketing industry.
Today, James is still the lifeblood of Turtle Transit, as well as the muse and creative force that continues to propel Turtle Transit to be the best, boldest and most highly-innovative production company in the world of experiential marketing design.