Turtle Transit & Red Sox Present at Summit

James Riseborough, President and Founder of Turtle Transit will be appearing with Adam Grossman, Chief Marketing Officer, Boston Red Sox at the upcoming Experimental Marketing Summit in Chicago, May 3-5.

TurtleTurtle Transit & Red Sox Present at Summit
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Boston Red Sox | Winter Weekend 2017

This weekend, Foxwoods Resort and Casino in Mashantucket, Connecticut, is host to Winter Weekend, an event where families can interact with current and former Red Sox players. Attendees will also have the opportunity to engage with the “Red Sox Showcase” mobile fan experience, created by our team here at Turtle Transit.

TurtleBoston Red Sox | Winter Weekend 2017
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Amope | Beauty Boutique Tour

Havas Impact, a top 100 event agency, partnered with Turtle Transit to design and build the Amope Beauty Boutique Tour – a sleek mobile salon that travelled to 11 cities and offered shoppers the chance to kick up their feet and get sandal season-ready for the summer. The beauty boutique, a custom mobile exhibit, featured complimentary five-minute partial manicures and pedicures with the Amope range of foot and nail care products.

TurtleAmope | Beauty Boutique Tour
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REI Co-Op | Ragnar Trail Van

As part of a two-year partnership with Ragnar Trail Series, presented by Salomon, outdoor specialty retailer, REI Co-Op wanted to create an elevated presence at the races during the 2016 season. From the deserts of southern Utah to the cascades of the Pacific Northwest, Ragnar boasts 19 trail relays at some of the most scenic venues in the country, and has quickly evolved into one of the industry’s fastest growing events with nearly 35,000 participants annually.

TurtleREI Co-Op | Ragnar Trail Van
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Good Humor | ”Welcome to Joyhood” Tour

Momentum Worldwide, a total brand experience agency, teamed up with Turtle Transit to build-out a fleet of product sampling vehicles for the Good Humor “Welcome to Joyhood” Tour. The Good Humor Joy Squad will visit neighborhoods throughout the Northeast this summer, surprising and delighting those who live, work and play in select cities with free frozen treats, giveaways and more.

TurtleGood Humor | ”Welcome to Joyhood” Tour
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Meiomi | The Meiomi Home

SoHo Experiential, a recent It List Top 100 Event Agency, called on Turtle Transit to create a unique and sophisticated outdoor installation to create awareness for Meiomi Wine and its exceptional Pinot Noir and Chardonnay from three coastal regions of California.

TurtleMeiomi | The Meiomi Home
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Boston Beer Company | The Sam Adams Experience

In an effort to elevate their sponsorship footprint at major festivals and events during the summer and fall season, Boston Beer Company tasked Turtle Transit to create “The Sam Adams Experience” – a one-of-a-kind branded drinkers’ pavilion.

TurtleBoston Beer Company | The Sam Adams Experience
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Boston Red Sox | Red Sox Showcase

In support of the Boston Red Sox Calling All Kids initiative, an effort to engage the next generation of baseball fans and their parents, Turtle Transit was tasked by the club’s front office to design and build their first ever mobile fan experience.

The primary objective of the program was to create a grassroots experience where young fans were offered full access to the Red Sox through a number of exciting activities and engagement opportunities. Turtle Transit created “Red Sox Showcase,” a custom 14-ft. specialty box truck that featured a slide-up billboard façade of Fenway Park – “America’s most beloved ballpark.”

The truck also featured a flip-up window that displayed a sleek HD TV to stream Red Sox programming, and a pro audio sound system for entertainment. The outdoor footprint featured a number of exciting activities, from teaching the fundamentals of baseball, physical drills, and oversized branded lawn games.

Some of the activities Turtle Transit constructed were a custom modular batting cage, pitch stations with branded stand-alone players, an interactive steal 2nd challenge, a mini “Green Monster Wall” with interchangeable signage to display welcome messaging, custom lockers that displayed Red Sox memorabilia, and a replica of Fenway’s iconic Pesky Pole for personal fan autographing.

The physical footprint also included a digital experience. Young fans can participate in a two-minute virtual reality experience that streams scenes of batting practices, pitcher mound sessions and infielders taking ground balls.

The Red Sox Showcase, powered by T-Mobile hit the road in June and will bring Red Sox baseball and Fenway Park to towns across New England all summer long.

TurtleBoston Red Sox | Red Sox Showcase
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Boston Red Sox | Virtual Reality Dugout

The Boston Red Sox called on Turtle Transit to design and build-out their first-ever virtual reality experience inside Fenway Park. The high-tech experiential installation is a modular replica of the players’ dugout and is showcased as part of the new kid’s concourse at the park.

TurtleBoston Red Sox | Virtual Reality Dugout
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Vitamin Water | Sampling Fleet

LeadDog Marketing Group, most recently named “Best in Sports and Experiential Marketing” by SportsBusiness Journal, called upon its entrusted fabrication partner, Turtle Transit, to revitalize a fleet of Vitamin Water vehicles for an upcoming sampling tour. Turtle Transit was tasked with refreshing the existing fleet with a fresh and vibrant new look.

TurtleVitamin Water | Sampling Fleet
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