In support of the Boston Red Sox Calling All Kids initiative, an effort to engage the next generation of baseball fans and their parents, Turtle Transit was tasked by the club’s front office to design and build their first ever mobile fan experience.
The primary objective of the program was to create a grassroots experience where young fans were offered full access to the Red Sox through a number of exciting activities and engagement opportunities. Turtle Transit created “Red Sox Showcase,” a custom 14-ft. specialty box truck that featured a slide-up billboard façade of Fenway Park – “America’s most beloved ballpark.”
The truck also featured a flip-up window that displayed a sleek HD TV to stream Red Sox programming, and a pro audio sound system for entertainment. The outdoor footprint featured a number of exciting activities, from teaching the fundamentals of baseball, physical drills, and oversized branded lawn games.
Some of the activities Turtle Transit constructed were a custom modular batting cage, pitch stations with branded stand-alone players, an interactive steal 2nd challenge, a mini “Green Monster Wall” with interchangeable signage to display welcome messaging, custom lockers that displayed Red Sox memorabilia, and a replica of Fenway’s iconic Pesky Pole for personal fan autographing.
The physical footprint also included a digital experience. Young fans can participate in a two-minute virtual reality experience that streams scenes of batting practices, pitcher mound sessions and infielders taking ground balls.
The Red Sox Showcase, powered by T-Mobile hit the road in June and will bring Red Sox baseball and Fenway Park to towns across New England all summer long.
The Boston Red Sox called on Turtle Transit to design and build-out their first-ever virtual reality experience inside Fenway Park. The high-tech experiential installation is a modular replica of the players’ dugout and is showcased as part of the new kid’s concourse at the park.
LeadDog Marketing Group, most recently named “Best in Sports and Experiential Marketing” by SportsBusiness Journal, called upon its entrusted fabrication partner, Turtle Transit, to revitalize a fleet of Vitamin Water vehicles for an upcoming sampling tour. Turtle Transit was tasked with refreshing the existing fleet with a fresh and vibrant new look.
To create excitement and buzz for the hotly anticipated new menu item, Kentucky Fried Chicken® called upon Turtle Transit and Pierce Promotions to design a specialty food truck outfitted to serve-up samples of KFC Nashville Hot Chicken to some Nashville natives before its national debut.
As the official pizza sponsor of the NFL and Super Bowl 50, Papa John’s partnered with Momentum Worldwide and Turtle Transit to create a giant football display made out of pizza boxes for the launch of their “Quality Guarantee” campaign. The campaign underscores the brand’s commitment to delivering quality pizza to customers, satisfaction guaranteed.
As an official partner of the 2016 Sundance Film Festival, Brookside Chocolate partnered with Hype! Agency and Turtle Transit to design and build a stellar event set for the Nation’s largest independent film festival.
Turtle Transit collaborated with Fuse Marketing to build-out a specialty food truck to create awareness for the new Frito-Lay Top N’ Go Chips. The new Top N’ Go snack line features horizontal packages of Tostitos, Fritos and Doritos chips that allow customers to add their favorite toppings directly into the package.
While brands are finding new and unique ways to integrate live experience throughout the entire marketing mix, mobile tours and experiential build-outs are getting bigger and bolder. Smarter investments and strategy through better planning and design, continue to elevate the vehicle experience and prove that mobile tours are the highest earner for program ROI among other experiential efforts.
Turtle Transit was thrilled to design and build a line-up of really unique and exciting mobile experiences throughout 2014. As part of our efforts to share our work and keep you inspired for the New Year, we’re honored to share some of our favorite activations last year. Please continue to stay connected with us on Pinterest for ideas, inspiration and our latest work!
TurtleStay Inspired – Our Favorite Mobile Experiences of 2014!
Nutella is hitting the streets this summer to showcase a giant 7-ft tall Nutella jar displayed on a branded trailer as part of a National sampling tour to increase trial of its popular hazelnut spread. Turtle Transit constructed the jar out of spray foam and fiberglass and finished the it with paint and large format graphics.
TurtleNutella Jar Spreading Joy in Communities across the Country