Mobile Marketing Vehicles

Award Winning! State Farm Roadhouse – #Sponsorship Activation

Objective: Create a multi-city tour to connect and engage with tailgating football fans while enhancing the game-day experience for fans at home.

State Farm Roadhouse

State Farm Roadhouse

Experiential Efforts: Sponsorship Activation, B-2-C, Buzz-WOM

Awards: 2017 Ex Awards Finalist

Solution: Turtle Transit joined forces with The Marketing Arm, an award winning It list 100 Agency, to design and build the State Farm Roadhouse, a Dually pick-up truck extended 15′ to support a real furnished Tiny House.  The custom vehicle was a physical manifestation of State Farm’s combined Home and Auto insurance coverage, built to deliver the best football tailgating and watching the big game.

Turtle Transit cut the pick up truck in half an professionally lengthened the drive shaft, wiring harness, fuel lines and brake lines. A custom sub-frame was manufactured onto a 15-ft extended  chassis to support the house structure.  Turtle  Transit built the framework of the structure onto the chassis of the truck.  the modern and sleek themed-house featured large exterior windows, residential siding, a “State Farm” red entry door with decorative glass, entry steps skinned in high end composite decking with a decorative cable railing system, a simulated shingled peak rooftop, and a full-size artificial stacked stone chimney that expelled real smoke via a wireless remote.

At the Steelers

At the Steelers

The interior of the house featured high-grade flooring, sleek LED lighting, and furnished with a cowhide rug and leather seating.  A decorative accent wall made out of stacked stone featured a fully operative fireplace that displayed actual simulated flames and  65-inch SMART TV for streaming live #Football games via an In-Motion DIRECTTV Satellite System.  The interior also featured a Bose Dolby Surround System and custom built sport lockers that displayed team jersey and football artifacts for consumer photo ops.

The State Farm RoadHouse also featured a “backyard” experience via a glass sliding door constructed on the driver side of the truck.  Turtle Transit fabricated a custom 3-tiered deck manufactured out of composite decking.  The deck hosted live press interviews and created a lounge area for consumers.

 

 

James RiseboroughAward Winning! State Farm Roadhouse – #Sponsorship Activation
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Cutthroat Kitchen Food Network’s Mobile Exhibit #DIRECTTV #FunFestival

Objective: Create an Interactive Mobile Exhibit to promote Food Network’s Cutthroat Kitchen series at the DIRECTTV Super Fan Festival

Experiential Efforts: B-2-C, Sponsorship Activation, Buzz-WOM

Social Fun and Fortune

Social Fun and Fortune

Alton Brown

Alton Brown

Solution: At DIRECTTV’s Super Fan Festival leading up to Super Bowl XL!X, LeadDog Marketing Partners tasked Turtle Transit to build-out an interactive  mobile exhibit for the popular Food Network Series, Cutthroat Kitchen, the Outdoor exhibit was built to replicate a larger-than-life briefcase, inspired by TV host Alton Brown’s briefcase full of case featured on the show.  The giant briefcase was transformed into a fully functioning cash cube, which showcased thousands of Alton Brown bills  worth special prizes  for those lucky to participate inside the Cash Catch activation.

Cutthroat Cash

Cutthroat Cash

Each consumer selected to enter the giant briefcase had the chance to win up to $100 of flying cash in 30 seconds while battling a challenge from the spinning “Sabotage” Wheel, such as wearing lobster claws, eye patches and football gear. the lucky consumer  to collect the most cash won two VIP tickets to DIRECTTV’s Super Saturday Night party and concert featuring Rihanna.  Turtle Transit manufactured the outdoor exhibit to be lightweight and modular. The structure of the exhibit featured large scales glass windows to drive participation and engage attendee passerby at the festival. The interior was engineered with a full electric system designed to power under floor exhaust fans that blew the Alton Brown bills inside the briefcase at high variable speeds.  An overhead countdown clock above the briefcase displayed the participants time so that festival attendees could observe the cash cube activation from afar.

Catching Money

Catching Money

 

 

James RiseboroughCutthroat Kitchen Food Network’s Mobile Exhibit #DIRECTTV #FunFestival
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NUTMobile’s are Good & protien plenty #Builtbyturtle

In observance of #NationalTrailMixDay otherwise known as #Gorp

Trail mix is the ultimate snack food because it is full of Protein, lightweight and easy to store. #BuiltbyTurtle

NUTMOBILE

NUTMOBILE

*In 1968, one of the claimed inventors of trail mix were two surfers who put together a blend of peanuts and raisins for an energy snack.

 

NUTMobile

James RiseboroughNUTMobile’s are Good & protien plenty #Builtbyturtle
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Amope | Beauty Boutique Tour

Havas Impact, a top 100 event agency, partnered with Turtle Transit to design and build the Amope Beauty Boutique Tour – a sleek mobile salon that travelled to 11 cities and offered shoppers the chance to kick up their feet and get sandal season-ready for the summer. The beauty boutique, a custom mobile exhibit, featured complimentary five-minute partial manicures and pedicures with the Amope range of foot and nail care products.

TurtleAmope | Beauty Boutique Tour
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Good Humor | ”Welcome to Joyhood” Tour

Momentum Worldwide, a total brand experience agency, teamed up with Turtle Transit to build-out a fleet of product sampling vehicles for the Good Humor “Welcome to Joyhood” Tour. The Good Humor Joy Squad will visit neighborhoods throughout the Northeast this summer, surprising and delighting those who live, work and play in select cities with free frozen treats, giveaways and more.

TurtleGood Humor | ”Welcome to Joyhood” Tour
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Vitamin Water | Sampling Fleet

LeadDog Marketing Group, most recently named “Best in Sports and Experiential Marketing” by SportsBusiness Journal, called upon its entrusted fabrication partner, Turtle Transit, to revitalize a fleet of Vitamin Water vehicles for an upcoming sampling tour. Turtle Transit was tasked with refreshing the existing fleet with a fresh and vibrant new look.

TurtleVitamin Water | Sampling Fleet
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KFC | Nashville Hot Chicken Food Truck Tour

To create excitement and buzz for the hotly anticipated new menu item, Kentucky Fried Chicken® called upon Turtle Transit and Pierce Promotions to design a specialty food truck outfitted to serve-up samples of KFC Nashville Hot Chicken to some Nashville natives before its national debut.

TurtleKFC | Nashville Hot Chicken Food Truck Tour
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Doritos Top-N-Go Truck | Specialty Food Truck

Turtle Transit collaborated with Fuse Marketing to build-out a specialty food truck to create awareness for the new Frito-Lay Top N’ Go Chips. The new Top N’ Go snack line features horizontal packages of Tostitos, Fritos and Doritos chips that allow customers to add their favorite toppings directly into the package.

TurtleDoritos Top-N-Go Truck | Specialty Food Truck
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Stay Inspired – Our Favorite Mobile Experiences of 2014!

Turtle Transit was thrilled to design and build a line-up of really unique and exciting mobile experiences throughout 2014. As part of our efforts to share our work and keep you inspired for the New Year, we’re honored to share some of our favorite activations last year. Please continue to stay connected with us on Pinterest for ideas, inspiration and our latest work!

TurtleStay Inspired – Our Favorite Mobile Experiences of 2014!
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