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Award Winning! State Farm Roadhouse – #Sponsorship Activation

Objective: Create a multi-city tour to connect and engage with tailgating football fans while enhancing the game-day experience for fans at home.

State Farm Roadhouse

State Farm Roadhouse

Experiential Efforts: Sponsorship Activation, B-2-C, Buzz-WOM

Awards: 2017 Ex Awards Finalist

Solution: Turtle Transit joined forces with The Marketing Arm, an award winning It list 100 Agency, to design and build the State Farm Roadhouse, a Dually pick-up truck extended 15′ to support a real furnished Tiny House.  The custom vehicle was a physical manifestation of State Farm’s combined Home and Auto insurance coverage, built to deliver the best football tailgating and watching the big game.

Turtle Transit cut the pick up truck in half an professionally lengthened the drive shaft, wiring harness, fuel lines and brake lines. A custom sub-frame was manufactured onto a 15-ft extended  chassis to support the house structure.  Turtle  Transit built the framework of the structure onto the chassis of the truck.  the modern and sleek themed-house featured large exterior windows, residential siding, a “State Farm” red entry door with decorative glass, entry steps skinned in high end composite decking with a decorative cable railing system, a simulated shingled peak rooftop, and a full-size artificial stacked stone chimney that expelled real smoke via a wireless remote.

At the Steelers

At the Steelers

The interior of the house featured high-grade flooring, sleek LED lighting, and furnished with a cowhide rug and leather seating.  A decorative accent wall made out of stacked stone featured a fully operative fireplace that displayed actual simulated flames and  65-inch SMART TV for streaming live #Football games via an In-Motion DIRECTTV Satellite System.  The interior also featured a Bose Dolby Surround System and custom built sport lockers that displayed team jersey and football artifacts for consumer photo ops.

The State Farm RoadHouse also featured a “backyard” experience via a glass sliding door constructed on the driver side of the truck.  Turtle Transit fabricated a custom 3-tiered deck manufactured out of composite decking.  The deck hosted live press interviews and created a lounge area for consumers.

 

 

James RiseboroughAward Winning! State Farm Roadhouse – #Sponsorship Activation
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Cutthroat Kitchen Food Network’s Mobile Exhibit #DIRECTTV #FunFestival

Objective: Create an Interactive Mobile Exhibit to promote Food Network’s Cutthroat Kitchen series at the DIRECTTV Super Fan Festival

Experiential Efforts: B-2-C, Sponsorship Activation, Buzz-WOM

Social Fun and Fortune

Social Fun and Fortune

Alton Brown

Alton Brown

Solution: At DIRECTTV’s Super Fan Festival leading up to Super Bowl XL!X, LeadDog Marketing Partners tasked Turtle Transit to build-out an interactive  mobile exhibit for the popular Food Network Series, Cutthroat Kitchen, the Outdoor exhibit was built to replicate a larger-than-life briefcase, inspired by TV host Alton Brown’s briefcase full of case featured on the show.  The giant briefcase was transformed into a fully functioning cash cube, which showcased thousands of Alton Brown bills  worth special prizes  for those lucky to participate inside the Cash Catch activation.

Cutthroat Cash

Cutthroat Cash

Each consumer selected to enter the giant briefcase had the chance to win up to $100 of flying cash in 30 seconds while battling a challenge from the spinning “Sabotage” Wheel, such as wearing lobster claws, eye patches and football gear. the lucky consumer  to collect the most cash won two VIP tickets to DIRECTTV’s Super Saturday Night party and concert featuring Rihanna.  Turtle Transit manufactured the outdoor exhibit to be lightweight and modular. The structure of the exhibit featured large scales glass windows to drive participation and engage attendee passerby at the festival. The interior was engineered with a full electric system designed to power under floor exhaust fans that blew the Alton Brown bills inside the briefcase at high variable speeds.  An overhead countdown clock above the briefcase displayed the participants time so that festival attendees could observe the cash cube activation from afar.

Catching Money

Catching Money

 

 

James RiseboroughCutthroat Kitchen Food Network’s Mobile Exhibit #DIRECTTV #FunFestival
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Turtle Transit & Red Sox Present at Summit

James Riseborough, President and Founder of Turtle Transit will be appearing with Adam Grossman, Chief Marketing Officer, Boston Red Sox at the upcoming Experimental Marketing Summit in Chicago, May 3-5.

TurtleTurtle Transit & Red Sox Present at Summit
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