While brands are finding new and unique ways to integrate live experience throughout the entire marketing mix, mobile tours and experiential build-outs are getting bigger and bolder. Smarter investments and strategy through better planning and design, continue to elevate the vehicle experience and prove that mobile tours are the highest earner for program ROI among other experiential efforts.
Nutella is hitting the streets this summer to showcase a giant 7-ft tall Nutella jar displayed on a branded trailer as part of a National sampling tour to increase trial of its popular hazelnut spread. Turtle Transit constructed the jar out of spray foam and fiberglass and finished the it with paint and large format graphics.
TurtleNutella Jar Spreading Joy in Communities across the Country
Turtle Transit collaborated with Minneapolis agency, Periscope, to construct an interactive mobile marketing exhibit to promote the new Cartwheel mobile app at NASCAR races in the Midwest and South. The exhibit featured a variety of interactives designed to engage attendees and generate downloads of the application. A custom cell phone charging station was part of the exhibit footprint for attendees to charge their phones while they watched educational content about Cartwheel over sleek outdoor monitors.
TurtleTarget Promotes New Cartwheel Mobile App at NASCAR Races