To create excitement and buzz for the hotly anticipated new menu item, Kentucky Fried Chicken® called upon Turtle Transit and Pierce Promotions to design a specialty food truck outfitted to serve-up samples of KFC Nashville Hot Chicken to some Nashville natives before its national debut.
The KFC Nashville Hot Tour crisscrossed the country during the month of January and hosted advanced tastings to folks residing in Nashvilles in eight states that sadly do not have a nearby KFC restaurant: Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, Kansas and North Carolina.
The red hot food truck featured a full-size commercial kitchen equipped to prepare and serve Nashville Hot Chicken to the public. The exterior of the truck was also wrapped in vibrant graphics that featured the brand’s famous red, white and Colonel colors and iconography.
Kentucky Friday Chicken ® promoted the KFC Nashville Hot Tour through major TV spots – with appearances by Norm McDonald and Jim Gaffigan as Col. Harland Sanders.
