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Target | Cartwheel Mobile Exhibit

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Program Objective: Design an interactive outdoor mobile exhibit to promote the Target Cartwheel Mobile App at NASCAR events.

Experiential Efforts: B-2-C, Sponsorship Activation, Buzz-WOM


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Solution: Turtle Transit crafted a sleek 10’ X 20’ mobile exhibit that activated outdoors at NASCAR events across the mid-west and southern regions of the country. The modular structure was designed for quick set-ups and easy breakdowns. It was finished with a vibrant overhead awning and featured two interactive stations. The first station was a cell phone charging station with interactive monitors that displayed NASCAR content and education about Target Cartwheel. The second station was an interactive grocery race station, which tasked consumers to download the mobile app and test their skills at racing to find the right Target products. The exhibit also included an outdoor all-weather sound system and custom interchangeable rooftop signage.

TurtleTarget | Cartwheel Mobile Exhibit
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Sperry Top-Sider | Retail Exhibit

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Program Objective: Create a branded retail exhibit to showcase Sperry products to business partners, distributors and customers at major conferences, meetings and events across the country.

Experiential Efforts: B-2-B, B-2-C, Tradeshow Production, PR Even

Solution: Turtle Transit produced a 20’ X 30’ mobile exhibit that encompassed a nautical-themed design to represent the brand’s culture and tie-into its current advertising program. The structure of the exhibit was finished with weathered beach wood and showcased a variety of shoe displays and custom signage. The back of the exhibit showcased a private meeting room for Sperry sales executives to host appointments with business partners and distributors. The exhibit was also merchandised and finished with beach accents and nautical décor to transform the space into a vintage beach cottage.

TurtleSperry Top-Sider | Retail Exhibit
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