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Comcast | Pop-Up Store

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Program Objective: Lease a property at Fenway Park to promote the release of Comcast’s new product offerings and partnership with the Boston Red Sox.

Experiential Efforts: B-2-C, B-2-B, P.R, Point-of-Sale


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Solution: For the premiere of Red Sox On Demand, Turtle Transit worked with Comcast to lease, design, and build an immersive pop-up retail store – located on Yawkey Way at Boston’s very own Fenway Park. The 400 square foot store is located directly across the entrance gates to the park. The store featured 3D architecture, pop-up building displays, focal points,interactive stations and a sculpture of Red Sox mascot, “Wally The Green Monster.” Turtle Transit installed a number of interactives inside the store which featured Comcast programming and business tools. For the launch of Comcast Town, Red Sox President/CEO Larry Lucchino, Chief Sales and Marketing Officer Sam Kennedy, and mascot Wally the Green Monster attended a ribbon cutting ceremony. Comcast Xfinity Store is open for two hours prior to every Red Sox home game at Fenway Park, for traffic to experience the Pop-Up Retail Store. Special advertisements inviting Red Sox fans to visit the store are broadcasted live during home games on various New England sports channels.

TurtleComcast | Pop-Up Store
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Burger King | BK Giant Crown

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Program Objective: Launch a highly publicized P.R stunt to unveil the new BK crown.

Experiential Efforts: P.R Stunt, Buzz-WOMM

Solution: To unveil Burger King’s new BK Crown Program for kids, Turtle Transit created a massive 60-ft crown as a focal point for a P.R stunt to honor the Statue of Liberty’s 125th birthday. The large-scale crown was constructed out of aluminum and mounted onto a steel deck designed to mimic the new interactive BK kids meal box. The crown and meal box were finished in vibrant large format graphics. Turtle Transit sent a team of craftsmen to New York to assemble the exhibit in time for the stunt. The giant BK crown generated enormous buzz and media attention as it floated down the Hudson River on a barge towards Liberty Island to celebrate Lady Liberty’s birthday. At Liberty Island, Guinness World Records held an inauguration to induct Burger King as a record holder for constructing the largest aluminum crown. Burger King also donated $125,000 to the Statue of Liberty’s restoration fund.

TurtleBurger King | BK Giant Crown
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2nd Street Creamery | Flavor of the Scene Tour

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Program Objective: Launch a pilot sampling program in the Mid-West to create awareness and drive trial for its super good ice cream at concerts, festivals, curbside retail and downtown hubs.

Experiential Efforts: Sampling, Point-of-Retail, Buzz-WOM, Influencer Marketing

Solution: Turtle Transit designed and built a sleek airstream with a complete NSF complaint kitchen inside for serving scoops of delicious 2nd Street Creamery ice cream to people where they live work and shop. The airstream was retrofitted with a serving window, white gloss interior, ice cream freezers, sound system and finished with vibrant graphics.

Turtle2nd Street Creamery | Flavor of the Scene Tour
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Stouffers | Anytime Gourmet

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Program Objective: Activate a National mall program featuring celebrity cooking demonstrations to create awareness and drive trial for Stouffers Anytime Gourmet products.

Experiential Efforts: Mall Program, Sampling, Sponsorship Activation, B-2-C

Solution: Turtle Transit designed a vibrant 20’ X 20’ mobile exhibit with portable lightweight fabric walls, indoor flooring, and a modular kitchen display for product demonstrations. The exhibit featured a lightweight design so that it could be easily transported and set-up in any mall environment with challenging space constraints.

TurtleStouffers | Anytime Gourmet
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