As the official pizza sponsor of the NFL and Super Bowl 50, Papa John’s partnered with Momentum Worldwide and Turtle Transit to create a giant football display made out of pizza boxes for the launch of their “Quality Guarantee” campaign. The campaign underscores the brand’s commitment to delivering quality pizza to customers, satisfaction guaranteed.
Turtle Transit constructed the football using an assortment of Papa John’s new “Quality Guarantee” pizza boxes, and was challenged by the brand to showcase every size container available for take-out. The custom display also needed to be modular so it could easily breakdown and travel safely to San Francisco for Super Bowl 50. The football was erected on a custom stand built out of pizza boxes and finished with specialty gold paint. The Papa John’s football display stood 8 feet tall and over 4 feet wide.
As part of this commitment to fresh, quality ingredients, Papa John’s unveiled a Farmer’s Market at the Super Bowl 50 Media Center. The giant football display was featured as part of a press event at the Farmer’s Market, which included football greats J.J. Watt, Joe Montana, Archie Manning and Papa John’s founder, chairman and CEO John Schnatter.