Program Objective: Create a unique mobile tour designed to educate, entertain and engage local bartenders and mixologists with the brand and its heritage of homeland Sweden.
Experiential Efforts: B-2-C, B-2-B, Nightlife Marketing, Crowd Sou
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Solution: Turtle Transit transformed a standard cargo trailer into a rustic Sweden farmhouse. The roof of the trailer was replaced with a custom vaulted ceiling; the walls were skinned with multi-colored barn wood, custom bench seating with Sunbrella upholstery, interactive monitors for sales demonstrations, custom ABSOLUT bottle lighting and shadow box displays, bamboo flooring, and a floor to ceiling photo mural finished with matte graphics. The exterior of the trailer was also finished with white-washed barn wood, custom ABSOLUT mailbox and door handles, sound system and custom awning with marquee lighting.
