Program Objective: Deploy a fleet of custom P2 Sportchassis Bud Light Trucks to engage consumers at large-scale events, concerts, PR initiatives, festivals, point-of-retail, and also serve as a hospitality command center for wholesalers, staff and clients alike.
Experiential Efforts: B-2-C, Sponsorship Activation, Hospitality, PR, Nightlife Marketing
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Solution: Turtle Transit transformed two (2) stylish P2 SportChassis Trucks into a head-turning 360-degree experience. Custom bed covers were produced to mount on the back of the trucks, and featured sleek 50-inch monitors for custom gaming, live TV and Bluray playback. Directional all-weather speakers amplified audio from both sides of the vehicle, allowing for multiple interactives to take place simultaneously. High-end sound systems, In-Motion Satellite, and 13-ft H vibrant awnings for the exterior of the vehicle were among some of the exciting elements of the build-out. Turtle was also responsible for the creative development of the graphic wrap.
