Ben Cohen | True Majority “Piggy” Stunt

Program Objective: Launch an experiential political stunt in protest to the Pentagon’s budget management.

Experiential Efforts: P.R Stunt, Grassroots, Cause Marketing


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Solution: Ben Cohen, co-founder of Ben & Jerry’s ice cream, tasked Turtle Transit to design and build a mobile marketing vehicle for a political stunt to protest the Pentagon’s budget surplus. New Yorkers were treated to a parade of Rolling Piggies, with a 12-ft rolling piggy bank representing the Pentagon budget that towed two small piggy banks – proportionately representing the US budget for education and world hunger. The piggy fleet represented Ben Cohen and his organization True Majority, and garnered an enormous amount of media and press.

TurtleBen Cohen | True Majority “Piggy” Stunt