Program Objective: Create a memorable exhibit to support MillionTreesNYC Month and encourage the community to donate to the cause.
Experiential Efforts: Cause Marketing, Sponsorship Activation, P.R. Stunt
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Solution: As part of its sponsorship of MillionTreesNYC month, an initiative to plant one million trees in New York City by 2017, Turtle Transit constructed a beautiful travelling greenhouse for BNP Paribas to educate the community of the cause. The traveling greenhouse contained a number of exhibits about the MillionTreesNYC initiative and informational stations to inspire New Yorkers to make a change for the better. The greenhouse was also equipped with interactive touch screens that enabled online donations which were 100% tax deductible. The greenhouse was part of a major Arbor Day celebration in Brooklyn, NY. Celebrity and Founder of the New York Restoration Project, Bette Midler, joined over 200 BNP Paribas volunteers and 200 students plant 120 trees in McCarren Park.
