Program Objective: Create a fun and interactive mobile experience to celebrate 70 years of duct tape history with enthusiasts across the country.
Experiential Efforts: B-2-C, Sampling, Point-of-Sale, P.R. Events
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Solution: Duck Brand hit the road for two straight summers activating the first-ever Duck Tape Rolls Across America Tour. Turtle Transit designed and built the “Duck Bus,” a mobile experience that featured a variety of fun, interactive activities – both inside and outside the bus. Inside, guests could peruse a wide range of duct-tape memorabilia, displays, costumes and information. Turtle finished a number of interactive kiosks with actual rolls of duct tape to tie-into the overall design, as well as showcase the many prints and colors of the tape. Interactive monitors and iPads allowed guests to interact with all-things Duck Tape and learn how the product is made, as well as check out tutorials on how to make various “Ducktivities” crafts. The fun did not stop inside the RV. Outside, guests could engage in a variety of interactive activities under multiple branded tents or pose with life size cut outs of favorite characters. Video and photo kiosks let consumers tell their personal duct tape experiences and share them online with friends and family.