Solution: Freschetta Pizza hit the road on a national sampling tour to promote its new Simply Inspired pizzas with a custom food truck built by Turtle Transit. The Simply Inspired Food Truck travelled around the country as part of pop star, Nathasha Bedingfield, “Less is More” Live Nation tour – sponsored by Freschetta Pizza. The design of the vehicle was inspired by the brand’s innovative product packaging for its Simply Inspired Pizzas. The unique, round-shaped packaging uses 30% less materials, saving 23,433 trees and 472,500 gallons of diesel fuel per year. Turtle transformed the exterior of the food truck to mimic the packaging design. The food truck also featured a serving window and a complete NSF kitchen equipped with pizza ovens to prepare and serve fresh pizza to concert attendees. Brand ambassadors equipped with iPads encouraged sampling and enabled consumers to go online and review their pizza experience. Participants who reviewed the pizza were signed up for the Simply V.I.P Sweepstakes to win tickets to Nastasha Bedingfield’s finale concert in Florida.