Program Objective: Create an engaging cabana exhibit to promote Hawaiian Tropic’s product offerings to college students at spring break hotspots.
Experiential Efforts: B-2-C, Sampling, Youth Marketing
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Solution: To promote the launch of Hawaiian Tropic’s new luxurious sun care products, Turtle Transit crafted an elegant cabana exhibit that travelled to the most popular sprint break hot spots. The cabana featured a finished gazebo structure and patio deck with sleek lighting, hanging fabrics and silk curtains. The interior was merchandised with product displays, cabana furniture, massage chairs and a wireless sound system. Turtle constructed a custom bamboo data capture station, which allowed spring breakers to sign up for a vacation sweepstakes via a touch screen. To create a sampling opportunity, two custom push carts with branded umbrellas were part of the experience for beauty ambassadors to hand out free products to consumers.
