Program Objective: Deploy a fleet of sampling vehicles to create awareness and generate trial for Keurig’s breadth of products.
Experiential Efforts: Sampling, B-2-C,B-2-B, Point-of-Sale, Guerilla Marketing
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Solution: To create awareness and trial for Keurig Coffee, Turtle Transit constructed a pair of custom sampling vehicles deployed to untapped busy Metropolitan areas on the west coast, and served up fresh coffee to consumers shopping on Black Friday Weekend. Since a number of the activations utilized guerilla marketing efforts, Turtle designed the vehicles to set-up and breakdown in a matter of minutes. The vehicles included two activation areas, engineered to power over five Keurig machines simultaneously for mass sampling opportunities. Custom awnings and display racks were merchandised with a variety of Keurig product offerings. Sleek vibrant graphics and a giant Keurig coffee mug was displayed on the rooftop of the vehicle to create instant visibility and engagement for Keurig at a number of popular shopping venues.
