Program Objective: Create awareness and encourage trial for Keurig Coffee Brewers by activating mass sampling efforts at high-traffic commuter locations.
Experiential Efforts: Sampling, Buzz-WOMM, B-2-C
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Solution: To drive awareness for Keurig’s innovative single-cup brewing system and wide selection of gourmet coffee and tea, Turtle Transit designed a highly interactive sampling exhibit that featured a large center island with a sleek overhead awning and two satellite serving stations. Keurig took over Union Station in Chicago, and held sampling events to brighten busy commuters with free gourmet coffee. The exhibit displayed over 50 Keurig brewers available for commuters to trial the machines independently and experience its fast brewing speed. Large sleek monitors were also part of the exhibit and displayed promotional media while commuters waited in line for a free sample. Turtle Transit also constructed custom display cases that featured a number of Keurig Brewing Systems available for sale. The Keurig “Perfect Commute” exhibit was a huge success that garnered an impressive amount of media attention. Nearly 20,000 people brewed their own cup of coffee in just four days of activation.
