Program Objective: Create a larger than life, road-ready replica of the brand’s iconic “Bean Boot,” and promote a healthy, active lifestyle through community engagement with the outdoors.
Experiential Efforts: B-2-C, Grassroots, PR Events
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Solution: Turtle Transit transformed a GMC Sierra truck into an 11-ft tall custom sculpted Bean Boot, complete with faux leather patterns, rubber boot sole, large scale shoe laces, and finished with accents like a rooftop hatch for parades and custom dimensional signage. The interior of the Bootmobile featured a custom storage area for event materials and equipment, and an outdoor all-weather sound system with speakers that attached to the vehicle. To increase interactivity at events, large outdoor monitors also mounted to the vehicle and streamed digital content. Turtle Transit also designed custom cornhole boards and a Bean Boot toss game.