Phoenix Suns | Game-Day Vehicle

Program Objective: Launch a new Game-Day Vehicle to support the Phoenix Suns Experiential Efforts on a local level.

Experiential Efforts: Promotions, B-2-C, Sponsorship Activation, Guerilla Marketing

Solution: Turtle Transit worked with the Phoenix Suns organization to launch an interactive experiential vehicle to draw local residents to attend home games at The US Airways Center. The vehicle featured a custom rooftop pop-a-shot game, outdoor “all-weather” sound system, and a rear activation station with Xbox Kinect Gaming and Bluray playback. During game days, the Suns Brand Ambassadors activate the vehicle around the city of Phoenix to ramp up and excite fans to attend live games during the season.

TurtlePhoenix Suns | Game-Day Vehicle