Program Objective: Activate a National mall program featuring celebrity cooking demonstrations to create awareness and drive trial for Stouffers Anytime Gourmet products.
Experiential Efforts: Mall Program, Sampling, Sponsorship Activation, B-2-C
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Solution: Turtle Transit designed a vibrant 20’ X 20’ mobile exhibit with portable lightweight fabric walls, indoor flooring, and a modular kitchen display for product demonstrations. The exhibit featured a lightweight design so that it could be easily transported and set-up in any mall environment with challenging space constraints.
