Program Objective: Create an interactive mobile experience to spread Super Bowl excitement at 48 event stops across the New York and New Jersey region.
Experiential Efforts: B-2-C, Sponsorship Activation, P.R., Sports Marketing
Awards: 2013 Event Design Gold Winner
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Solution: Turtle Transit designed and built a custom 60’ X 80’ interactive experience that featured a custom 42-ft trailer and a number of high-tech activities and sporting drills. The interior of the trailer was finished with high-end lockers that displayed memorabilia and Super Bowl artifacts from the Sports Hall of Fame, interactive monitors, a frosted glass social sharing wall, a 90-inch digital video wall and a custom display case that showcased the Vince Lombardi Trophy. The floors were finished in high-end branded carpeting and tufted astro turf. The rooftop featured eleven custom sculpted Super Bowl helmets and a digital countdown clock ticking down the days until the big game. The highlight of the program was a giant sculpted Super Bowl Helmet mounted over the chassis of the tow vehicle. The exterior of the trailer featured custom speed & agility stations that leveraged gesture and motion technology, a Touchdown Dance photo op wall, and giant drill cages for toss and kick activities.
