Program Objective: Activate an interactive photo opportunity as part of the Verizon Welcome Pavilion at MetLife Stadium for Super Bowl 48.
Experiential Efforts: B-2-C, Sponsorship Activation, Digital Activation
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Solution: Turtle Transit sculpted two giant 7-ft football helmets for an interactive photo opportunity held inside the Verizon Welcome Pavilion at Super Bowl 48. The helmets were finished with paint and large format graphics to recreate the Denver Broncos and Seattle Seahawks regulation helmets at a larger scale. Turtle Transit sent a team of craftsmen to MetLife Stadium in New Jersey to install the photo op at the Verizon Pavilion. Super Bowl attendees waiting in line to enter the stadium could take their photo with the giant helmets and share it on Instagram using a custom hashtag developed by Verizon Wireless.