Program Objective: Activate a mobile experience to increase usage of Yahoo! Search and host local restaurant events.
Experiential Efforts: B-2-C, Sampling, Grassroots, P.R events
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Solution: The Yahoo! Search Bar was a grassroots program created to drive awareness and engagement of Yahoo! Search and its features. The program featured a sleek vintage airstream, customized with five interactive computer stations with wireless internet for consumer search opportunities. The airstream also displayed vibrant awning fabrics fastened to the trailer for product messaging and to offer shade to consumers. A custom rooftop sign and outdoor monitor also created awareness during activations. The interior was finished with a complete kitchen for local restaurants to go on-board and prepare samples of their signature food and serve them to the public through a custom serving window built into the airstream. Yodeling contests and branded premiums increased engagement and awareness during events.
