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July 2010

Land O' Lakes

As a way of saying thanks to Philadelphia for making Land O’ Lakes a deli favorite, the brand set out in a customized sampling truck to serve up free grilled cheese samples to shoppers at various grocery stores throughout the metropolitan area.  Read More

 

July 2010

Motorola

In today’s most technology friendly cities, the latest distractions facing consumers, smart phone web applications, Wi-Fi connectivity, social media, and text messaging, have put a damper on the principals of safe driving.  Read More

 

June 2010

Dunkin Turbo

When Dunkin Donuts latest line of Turbo coffee hit the shelves of retail stores nationally, Turtle Transit wanted to promote its new big taste in a big way. To support the launch of Dunkin Turbo, and the Big Taste Tour, a mobile sampling program executed by Big Fish Promotions, Turtle designed and built the Dunkin Turbo Bus.  Read More

 

June 2010

Sensodyne

To promote Sensodyne’s sensitivity products and educate consumers about good oral health, Turtle Transit designed and built a customized 48’ promotional gooseneck trailer for an activation executed by Mosaic XM. The trailer was designed to be accessible for heavy foot traffic, while offering an exclusive experience for those consumers seeking private advice by a dental hygienist. Read More

 

May 2010

Funky MonkeyFormula Street, the west coast’s up-and-coming experiential agency, tasked Turtle Transit with designing a mobile sampling program for their client Funky Monkey Snacks. Funky Monkey, creators of freeze-dried fruit snacks, was looking to promote its healthy products to families across the country. To capture consumer attention and generate crowds wherever it stopped, Turtle designed and built a fleet of custom sampling vehicles. Read More

 

April 2010

Arby'sThe Arby’s Foundation contacted Turtle Transit in the early spring to design a custom sampling program for its annual Arby’s Charity Tour. The Foundation’s Community Events Program, a traveling series of events and amateur golf tournaments supporting Big Brothers / Big Sisters and other youth-mentoring initiatives across the country, kicked off in mid April. Read More

 

April 2010

River Monsters

To promote the season premiere of Animal Planet’s hit show River Monsters, Turtle Transit transformed five smart cars into piranhas for a promotional activation executed by agency Pierce Promotions. The custom built fleet featured 3D exteriors, which included protruding rooftop fins, rear tails and teeth on the front bumpers. Read More

 

March 2010
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The McCafe sampling tour started back in the summer of 2008 when McDonald’s launched its specialty coffee line of gourmet espressos and lattes. To drive awareness and increase trial for the new McCafe products, leading advertising agency Arnold Worldwide worked with Turtle Transit to launch an impressive summer sampling program in and around the metro D.C area. Read More

 

February 2010
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To promote the launch of Hawaiian Tropic’s new luxurious sun care product line, Stage Active Brand Marketing worked with Turtle Transit to execute an impressive mobile exhibit program. Turtle revitalized an existing 16’ X 16’ mobile exhibit from a previous Hawaiian Tropic campaign with a fresh new design and build. Read More

 

January 2010
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TJX Companies got a head start promoting its great off-price products for the spring when they tasked Turtle with branding 85 distribution trucks for their TJ Maxx and Marshalls stores. Turtle promoted its new custom banner graphic solution to TJX, which not only would accommodate its fast production timeline, but give a great visual presentation for the brand. Read More

 

December 2009
Disney

Beginning in January ’10, Disney Parks will offer consumers a free day admission to a Disney theme park when you volunteer a day of service at a participating organization. “The Give a Day Get a Disney Day” Tour is a continuing effort to position the Disney experience as a way to celebrate life’s special moments - and the celebration of giving to others. Read More

 

November 2009
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For the most highly anticipated video game release of the year, “Call of Duty Modern Warfare," Boston agency Universal Consulting Group launched an outdoor event in New York City’s Union Square Park. UCG’s objective was to activate a full-scale military experience in the heart of NYC for a midnight launch promoting the virtual war game. Read More

 

November 2009
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Since the premiere of the McCafe mobile sampling program, Arnold Worldwide has recorded tremendous success for their national tour. Turtle Transit first designed the sampling program back in the summer of ’08, which distributed samples and increased trial for the new café product line in an around the metro D.C area. Read More

 

October 2009
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To drive awareness for Keurig’s innovative single-cup brewing system and wide selection of gourmet coffee and tea, Turtle Transit designed a highly interactive exhibit program for experiential marketing agency, Street Attack. Read More

 

October 2009
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As the flu season approaches it’s critical for children in schools to stay healthy and not pass the flu onto others. To promote the importance of protecting children during this dangerous flu season, Stage Active Brand Marketing worked with Turtle Transit to design a custom vaccination bus for Novartis. Read More

 

September 2009
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Turtle Transit collaborated with On the Go Marketing to design five interactive gaming stations for the launch of Best Buy’s new “Brain Games” product line. The gaming stations were portable kiosk displays, designed to travel nationally to corporate Best Buy trade shows and generate awareness within key target markets. Read More

 

September 2009
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For the grand opening of Shoe Woo’s newest location in Manhattan, experiential agency Arnold Worldwide launched an awareness campaign through Twitter.com. In order to participate in the giveaway, consumers had to track down the “Woomobile,” a branded Mini Cooper with a giant red stiletto shoe on the roof, driving throughout the city. Read More

 

August 2009
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It was the mission of Waggin’ Train, a pet supplier based in Anderson, SC, to develop and manufacture healthy dog treats using meat as the only primary ingredient in their products. But how would the company position its brand as the leading supplier of all-natural jerky treats and promote its products nationally to pet consumers? Read More

 

August 2009
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In August, Turtle designed a second mobile program for the Comcast brand. In order to expand their footprint and reach consumers in the mid-west, Turtle transformed Comcast Town into an interactive bus, to promote Comcast cable services. Utilizing an existing vehicle that Comcast owns, Turtle Transit refurbished the shuttle bus, incorporating outdoor interactivity and head-turning dimension. Read More

 

July 2009
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For the premier of Red Sox On Demand, Comcast Cable reached out to Turtle Transit to creatively design an immersive pop-up retail store to promote the release and its product offerings. Strategically positioned at Boston’s very own Fenway Park, the 400 square foot store is located on Yawkey Way, directly across from the entrance gates to the ball park. Read More

 

July 2009
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Turtle Transit was thrilled when Wells Fargo’s new experiential agency; Fancy reached out to revamp its promotional vehicle program for a third consecutive year. Turtle first refurbished the custom 28’ gooseneck trailer and branded tow truck back in 2006, after its first year on the road with the Fun of Money Tour. Read More

 

June 2009
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Turtle Transit collaborated with Brandforce to design a pop-up retail program to promote the recent launch of T-Mobile’s - Mobile Makeover campaign. The brand recently partnered with Billshrink, a third party website that evaluates consumers calling needs against every national wireless plan. Read More

 

June 2009
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Ever since The Gelfand Group first partnered with Turtle Transit in 2005 to design and build a pair of custom promotional vehicles for the NASCAR Street Tour, huge buzz and media attention has followed. In 2009, the Gelfand Group and NASCAR looked to expand their mobile fleet with two additional event vehicles. Read More

 

May 2009
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In order to generate buzz and awareness of their Flipped Out sundaes, Ben & Jerry’s called out to Turtle Transit, their valued proven partner of various successful mobile marketing campaigns, to creatively design a flipped out promotional vehicle for its summer sampling tour. Read More

 

May 2009
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In late May, Turtle partnered with experiential marketing agency Pierce Promotions to develop a mobile marketing program for their Oscar Mayer Lunchables client. The program will travel nationally this summer. Read More

 

April 2009
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Turtle teamed up with the up and coming event agency Brandforce, to design an innovative mobile exhibit for the T-Mobile brand. TKO Challenge, a custom interactive boxing ring, designed to travel to multiple events and retail locations, invited consumers to enter the ring and challenge their cell-phone carrier in a match against T-Mobile. Read More

 

April 2009
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Turtle Transit teamed up with experiential marketing agency Universal Consulting Group to design a traveling exhibit to promote the benefits of the Seroquel brand. The modular exhibit was sponsored by AstraZeneca as part of its ongoing efforts to support mental health awareness. Read More

 

March 2009
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UMass Memorial Center, the largest non-profit hospital located in central Massachusetts, is one of 44 sites involved in the national injury free coalition for kids. Each site, works to create hospital-based, community-orientated programs driven to prevent injury to children through efforts in research, education, and advocacy. UMass reached out to Turtle Transit to design Mobile Safety Street, a program leveraging two interactive vehicles. Read More