T-MOBILE TKO CHALLENGE

                                                   Inviting the Competition to the Ring

      Turtle teamed up with the up and coming event agency Brandforce, to design an innovative mobile exhibit for the T-Mobile brand. TKO Challenge, a custom interactive boxing ring, designed to travel to multiple events and retail locations, invited consumers to enter the ring and challenge their cell-phone carrier in a match against T-Mobile. Brand ambassadors and interactive computer kiosks, would educate consumers on the benefits of T-mobile services, and how they match against its competitors. The objective of this mobile program was to capture the attention of busy consumers in both leisure and corporate environments, while welcoming them to learn the benefits of T-Mobile services, and leave the ring with the ultimate cell phone provider.

     Turtle’s solution was to fabricate a 10 X 10 custom boxing ring, with a branded boxing mat, custom ring posts, and nylon ropes. A branded dual-sided fabric wall was the backing of the ring, and promoted the TKO Challenge to consumers close and a far. Inside the ring, stood two custom built interactive kiosks, which leveraged HP Touchsmart computers and welcomed consumers to surf and learn about T-Mobile services. Turtle worked with Brandforce to design the mobile boxing ring, with a structure that enabled easy set-ups and multiple breakdowns for multi-week program stops. The T-Mobile interactive boxing ring is expected to begin touring nationally in April. 

                                                        SEROQUEL MOBILE EXHIBIT

                                                          Building Brand Interaction

     Turtle Transit teamed up with experiential marketing agency Universal Consulting Group to design a traveling exhibit to promote the benefits of the Seroquel brand. The mobile exhibit was sponsored by AstraZeneca as part of its ongoing efforts to support mental health awareness.

     Turtle crafted a 10 X 10 s-shape exhibit, built with a flowing “museum-like” panel structure, which was capable of expanding to a 10 X 20 footprint. The exhibit was constructed in a modular nature, allowing for multiple set-up options and easy break-downs among each tour stop. It leveraged the latest technologies to interact with consumers, featuring mounted HP touch-screen monitors, an iPod listening station, flat screen LCD televisions, as well as a digital video camera for live attendee recording.

     Turtle fabricated a stand alone interactive photo diary booth that stood in close proximity to the exhibit experience. The photo diary booth included an HP Touchsmart computer, with a digital video camera, where attendees could record a personal testimonial about their journey through bipolar disease and the success they later received using Seroquel. The booth also invited attendees to take their picture, which later joined an evolving digital photo art collage that transferred to a 42’’ LCD television mounted on an exterior panel of the exhibit.

     The HP Touchsmart computers mounted throughout the exhibit played looping videos, which educated attendees through patient stories of their success using Seroquel products. Other interactive tools, like the iPod listening station, played podcasts for attendees to gather more information and resources for bipolar depression. The Seroquel exhibit is expected to begin exhibiting nationally in April.