TASSIMO BREWBOT PROMOTIONAL VEHICLE ON A MISSION
                   Tassimo Brewbot Mobile Creates Unique Coffee Experience for Consumers

     To promote Tassimo’s single-cup brewing system and spread the word to consumers to upgrade their coffee experience, Pierce Promotions activated the Tassimo Brewbot Mobile, a mobile marketing tour with stops in Atlanta, Washington D.C, Chicago and New York City. The tour featured a custom promotional vehicle designed and built by Turtle Transit.

     To bring the Tassimo Brewbot mascot to life, Turtle Transit hand-sculpted and fabricated a giant rooftop Brewbot to serve as the primary focal point for the custom vehicle. Turtle didn’t simply mount the bot to the roof of the vehicle; it created a custom tear-through of jagged aluminum to complete the overall look. Not only did the Brewbot feature a 5’ torso, the sculpture included a hand-sculpted animatronic head with light up eyes – that pivoted from side-to-side.

     The vehicle also featured a sound system with wireless microphone capability which allowed tour staff to interact with consumers as if the Brewbot was speaking directly to them. As an added feature, Turtle Transit also fabricated a coffee mug that was mounted to the Brewbot’s hand. The hand-sculpted coffee mug featured an interior smoke machine that created steam and gave it the impression that the Brewbot was holding a fresh cup of coffee.

     To complete the unique 360-degree experience, Turtle mounted an outdoor Sunbrite TV on the side of the vehicle for consumers to watch promotional media related to Tassimo’s products. Tassimo launched the “Update Your Pot for a Bot” activation which allowed the first 100 consumers to visit the Brewbot Mobile the opportunity to trade-in their old coffee pot for a new Tassimo brewer.

     The mobile experience also featured unique programming, free product sampling, giveaways, games and event activities like the “Scan-to-Win” opportunity. Most importantly, through its partnership with Feeding America, the nation’s leading hunger-relief organization, Tassimo’s mission was to raise funds with the help of consumers who participated with its social media tie-in on Facebook.

     For each consumer user-generated photo posted of an attendee posing with the Brewbot Mobile, Tassimo made a donation to Feeding America. The Tassimo Brewbot Mobile created awareness, engaged audiences, and drove lots of traffic to the brand’s Facebook page – helping Tassimo on its mission to provide meals to families in need.                                

                                          TURTLE HELPS SAUCONY “FIND ITS STRONG”
                               Saucony Revamps Trade Show Exhibit for Boston Marathon

     Just shortly after launching a successful mobile marketing program for Saucony’s Minimalist Running Shoes, Turtle was thrilled when the brand reached out again for our team to redesign its trade show exhibit. Saucony was so impressed with Turtle’s creativity and craftsmanship that the brand felt our team would be up for the challenge. Saucony had a number of improvements it wanted to make for its new exhibit. The most critical change was reducing the time it took staff members to set up and breakdown the exhibit.

     The brand asked Turtle to design a concept which would reduce those times. Turtle Transit was also challenged with creating a retail selling environment for Saucony to display and sell products at events. This required a lot of time detailing traffic flow, fixture placement, product placement, dressing rooms and a check-out area to create a store-like experience that was pleasing to consumers.

     After weeks of conceptual design, engineering and build plans, Turtle presented a new exhibit design to Saucony. Turtle’s goal was to fabricate a modular exhibit, one in which was scalable from a 20’ X 70’ footprint to a 20’ X 40’ footprint. The modular design allowed the brand to set-up in different size venues and retail environments - not to mention the new approach drastically reduced set-up time. The next process was to fabricate the exhibit in time for a spring launch during the Boston Marathon.

     Turtle designed a large center island as the main structure for the exhibit. The island itself was scalable, and contained a footprint from 16-ft to 8-ft tall, depending on the size of the location it was set-up in. The interior space inside the island included two dressing rooms and enough compartments to store a thousand pairs of shoes. One side of the island was a slat wall for product display. It was merchandised with Saucony running shoes and contained LED lighting and hardware for hanging clothing.

     Large format graphics were installed on all sides of the island promoting the brand’s “Find Your Strong” campaign. Turtle fabricated four satellite truss towers designed to hang product. Each tower included rounded countertops for display, custom overhead awnings with LED lighting and promotional signage. Turtle installed branded arched tension fabrics that connected the truss towers to the center island. Turtle also fabricated six branded product fixtures to hang and display products, two promotional tables, and a branded cash wrap.

     The entire exhibit contained interchangeable graphic panels to provide Saucony a solution to easily swap out its campaign messaging or product displays whenever necessary. Turtle Transit not only fabricated custom shipping crates to carry the exhibit during transit, the agency is responsible for managing program logistics and inventory for each Saucony event. After the Boston Marathon launch, the new Saucony Expo Exhibit will travel internationally to Vancouver, and later head to the New York and Chicago markets.