
| February 2009 |
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CUSTOM BRANDED SHOPPING CART
PUSHING IN STORE PROMOTION TO KIDS AND THEIR PARENTS
The 16th season of The Mighty Morphin’ Power Rangers “Jungle Fury” kicked off February 18th on ABC Kids. While the nation’s largest retailers look for exclusive promotions that link to children and drive traffic in stores, viral marketing agency Mr. Youth reached out to Turtle to fabricate a custom Power Rangers shopping cart. Turtle designed the cart to mimic the series’ Casey the Red Power Ranger, who transforms into a tiger with his animal morph powers. Turtle, a pioneer in morphing elements into unexpected creations, fabricated the exterior of the shopping cart with an aluminum body, while installing a colorful wrap and branded graphics. The custom power rangers shopping cart will visit national retailers and grab the attention of kids shopping with their parents, while on its journey to promote the premiere of the series.
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