TJX COMPANIES - COST EFFECTIVE FLEET GRAPHICS                     

    TJX Companies got a head start promoting its great off-price products for the spring when they tasked Turtle with branding 85 distribution trucks for their TJ Maxx and Marshalls stores. Turtle promoted its new custom banner graphic solution to TJX , which not only would accommodate its fast production timeline, but give a great visual presentation for the brand. The new graphics solution incorporates an interchangeable banner-frame system built on the dual sides of each trailer.

     Turtle’s banner-frame system is fast, economical, and allows TJX to change-out graphics in less than 20 minutes. All of the graphics are printed at our preferred suppliers central production facility and shipped directly to each installation location across the United States. Turtle suggested it’s graphics system to TJX to keep their advertising costs down in the long run. Replacing graphics and the possibility of damage can be timely and costly when applying an adhesive vehicle wrap. Turtle’s frame system allows TJX to replace its messages by easily installing new banners whenever necessary.

     Turtle completed graphic installation for all 85 trucks in under a month with minimal downtime and at 10 different locations across the United States. TJX Companies was so impressed with their fleet graphics, that in the coming year - we expect frequent change outs due to seasonality and promotional considerations.