MOTOROLA HELPS CUSTOMERS GET SMART ABOUT TEXTING 
                          Promotional Smart Car Fleet Gets the Word out About Safe Driving

      In today’s most technology friendly cities, the latest distractions facing consumers, smart phone web applications, Wi-Fi connectivity, social media, and text messaging, have put a damper on the principals of safe driving. To promote its latest products designed to allow consumers to be safer behind the wheel, Motorola launched its “Get Smarter” campaign, a cause-marketing initiative which utilized a promotional Smart Car fleet to help get its message to consumers.

     Pierce Promotions, Motorola’s experiential marketing agency had only a short timeline to execute the program. With the best interest of the brand in mind, and using a solution which would target and reach thousands of consumers in busy metropolitan areas, Pierce reached out to Turtle Transit to help launch this mobile marketing campaign.

     To accommodate Pierce’s strict timeline for activation, Turtle’s sister company, AdVehicles, LLC leased several Smart Cars for the campaign. Not only were the Smart Cars a clever choice to advocate its “Get Smarter” awareness message, the vehicles have a low-operation cost, while being stylish enough to generate thousands of impressions when branded in the community.

     Turtle Transit printed and installed a fully branded vibrant graphic wrap on the Smart Cars, promoting its product usage for safer driving. The promotional Smart Car fleet travelled to New York, Chicago, Minneapolis and San Francisco. In each city it visited, brand ambassadors offered consumers rides in the Smart Cars, where they were able to get a product demo of Motorola hands-free gadgets like the H17txt, a headset that reads your text messages out to you in real-time and lets you set an auto-response to let your contacts know that you’re driving.

     The branded Smart Car graphics encouraged consumers to follow its @motomobile Twitter profile, where they could find out where to hitch a ride for a product demonstration. The “Get Smarter” activation generated thousands of impressions and buzz for the brand, both in the streets and through popular online news sites.  

                  LAND O’ LAKES AND TURTLE TRANSIT BRING COMFORT FOOD TO PHILLY
               Custom Sampling Vehicle Serves up Grilled Cheese Sandwiches to Consumers

      As a way of saying thanks to Philadelphia for making Land O’ Lakes a deli favorite, the brand set out in a customized sampling truck to serve up free grilled cheese samples to shoppers at various grocery stores throughout the metropolitan area. Experiential agency Marketing Lab, conceived and executed the mobile marketing program with a collaborated creative effort from Turtle Transit to design and build the custom sampling truck.

     To accommodate a quick activation and tight timeline, Turtle Transit’s sister company, AdVehicles,  LLC leased out a customized vehicle geared for preparing and sampling products. The sampling truck was designed by Turtle Transit and included a customized interior kitchen with storage cabinets, prep countertops, 3-bay sink, hand-washing sink, refrigerator, fluorescent lighting and electrical outlets to power four portable commercial-grade griddles for preparing grilled cheese sandwiches.

     Turtle installed fresh and grey water holding tanks, a hot water heater, and generator to power the kitchen at sampling stops in and around the Philadelphia area. To capture consumer attention at point-of-sale locations, Turtle designed and fabricated a custom branded rooftop sign. Turtle also provided a vibrant four-sided branded 10’ X 10’ tent to be set-up in close proximity to the sampling truck. The branded tent provided tour staff an area to distribute samples and generate a conversation with consumers about Land O’ Lakes products.

     Each shopper was given a grilled-cheese sandwich made with Land O’ Lakes American Deli cheese and Land O’ Lakes spreadable butter with Canola Oil. Along with their free sample, consumers also received a coupon booklet, which entitled them free premium give-a-ways if redeemed inside a point-of sale location. The Land O’ Lakes Grilled Cheese Mobile was not only a success for the brand, but allowed it to spread a thank-you message across all of Philadelphia for its constant support and appreciation.