NASCAR FLEET ADDS TWO MORE VEHICLES

                Promotional Event Vehicles Make a Lasting Impression Four Years Straight 

      Ever since The Gelfand Group first partnered with Turtle Transit in 2005 to design and build a pair of custom promotional vehicles for the NASCAR Street Tour, huge buzz and media attention has followed. In 2009, the Gelfand Group and NASCAR looked to expand their mobile fleet with two additional event vehicles. The project started in January, when Turtle refurbished the original two vehicles, a custom Ford F-150 truck and Fusion. Completely decked out with cutting edge graphics and electronics, the two vehicles hit hot spot venues in California, Chicago, and Indianapolis this summer – handing out free NASCAR give a ways and promoting Ford Racing.

     In early June, Turtle Transit collaborated with the Gelfand Group to redesign and fabricate two additional event vehicles for the upcoming fall NASCAR Street Tour. Using a 2010 Ford F-150 and Fusion, Turtle totally revamped the vehicles with all new features and show elements. While preserving the original vehicle designs that generated much interactivity and awareness at past tour stops, Turtle took the tour to the next level, by expanding the two vehicles with new interactive technologies guaranteed to turn heads and promote a positive consumer reaction.

     The truck incorporated a motorized lift and hydraulic system, that raised the bed to display 4 gaming stations with 20’’ monitors and high-tech sound system. The gaming stations provided event attendees access to test their skills at Playstation’s 2009 NASCAR video game. Two 32’’ LCD TVs were also mounted in the rear of the truck bed. Turtle incorporated an all new custom track system, that raised one of the LCD screens above the other to increase viewing area to almost 9’ tall in the air. Wireless satellite was installed for both LCD TVs to access DirecTV Programming.

     The Ford Fusion was customized with rear gull-wing doors, which rose over the roof of the vehicle for easy access to backseat gaming stations. A third interior gaming station was located in the passenger dashboard. Turtle installed a 32’’ LCD TV and sound system in the trunk of the Fusion, with wireless access for DirecTV viewing.

     Turtle installed vibrant graphics on the new event vehicles, and incorporated additional NASCAR branding like window netting, a custom spoiler and exhaust system. All four vehicles will continue on the NASCAR Street Tour the rest of the year.  

                        T-MOBILE OFFERS CONSUMERS A NATIONWIDE MOBILE MAKEOVER

     Turtle Transit collaborated with Brandforce to design a pop-up retail program to promote the recent launch of T-Mobile’s - Mobile Makeover campaign. The brand recently partnered with Billshrink, a third party website that evaluates consumers calling needs against every national wireless plan. Confident that it offered the most affordable cell phone plans, T-Mobile encouraged consumers to try Billshrink for a Mobile Makeover to see how they matched against their competitors.

     Turtle designed and fabricated eight event sets, which contained interactive kiosks, branded tents, table skirts and flags. The kiosks featured 22’’ HP Touchsmart LCD screens for data-capture and wireless printers for service reports. They were designed to engage consumers in high-traffic retail locations, and demonstrate T-Mobile’s superior products. Brand ambassadors encouraged consumers to try Billshrink for a mobile makeover, while having the opportunity to speak about T-Mobile services.

     Turtle also designed 8 custom media walls, which featured 65’’ plasma TVs, exterior sound systems, DVD playbacks, and LED displays for brand messaging. The custom media walls stood tall and increased viewing area in busy consumer locations. To create a branded environment for T-Mobile, Turtle incorporated 10’ X 10’ branded canopies, table skirts, and campaign ballot boxes for prize give a ways. The pop-up retail program was designed for multiple stops and set-up options near point of sale locations. T-Mobile began touring nationally in June.