TURTLE TRANSIT GETS THE FUNK OUT
                                   Funky Monkey Sampling Fleet is a Crowd Favorite

     Formula Street, the west coast’s up-and-coming experiential agency, tasked Turtle Transit with designing a mobile sampling program for their client Funky Monkey Snacks. Funky Monkey, creators of freeze-dried fruit snacks, was looking to promote its healthy products to families across the country. To capture consumer attention and generate crowds wherever it stopped, Turtle designed and built a fleet of custom sampling vehicles.

     Turtle used the eye catching Ford Flex as the base vehicle for the tour. The Ford Flex was not only stylish, but economical, and allowed Turtle plenty of cargo space to convert the vehicles into interactive sampling stations. Custom slide-out counters were fabricated in the rear of the vehicles for product display and promotion. The slide-out counter extended 4’ from the vehicle, which gave tour staff an area to interact with consumers and sample product. When parked at an event, a colorful branded table skirt was mounted to the counter top for additional product messaging.

     Inside the rear cargo area, Turtle installed branded walls with surface mounted speakers and custom overhead signage. The cargo area also included an interior sound system decked out with a PA system for announcements, and a CD player for playing music at events. The interior speakers were also removable and could mount to the vehicle’s rooftop for exterior sound. Turtle also installed a rear laptop station for capturing consumer data. An HP laptop mounted on a custom swing arm extended from the rear of the vehicle.

     The highlight of the program was the vehicle’s vibrant graphics. Turtle’s design team utilized the colorful tropical branding of Funky Monkey to create an exciting vehicle wrap for its sampling fleet. Its bright colors and eye-catching layout was designed to capture the attention of children and their parents. The Funky See, Funky Do Tour is expected to sample products at events nationally throughout the summer.