TURTLE TRANSIT BUILDS A PLAYGROUND FOR YOUR MIND
                        Interactive Gaming Stations Promote Best Buy’s New High Tech Products

     Turtle Transit collaborated with On the Go Marketing to design five interactive gaming stations for the launch of Best Buy’s new “Brain Games” product line. The gaming stations were portable kiosk displays, designed to travel nationally to corporate Best Buy trade shows and generate awareness within key target markets. The gaming stations gave hands-on experience to Best Buy employees before the product line launched in stores, as well as interactive demonstrations with consumers.

     Turtle Transit fabricated five custom 4’ x 6’ branded kiosks displays with staging, product podiums, display signage, an LED scoreboard, branded gaming elements, and large format graphics. The gaming stations featured five high tech "Brain Games” products, including the Rubik’s Touch Cube, the first electronic Rubik’s Cube with touch-sensor technology, a handheld Tetris game, Mind Flex, an interactive head-set game that allows you to move objects by measuring brainwaves, the innovative Pulse Smartpen, a state-of-the-art writing utensil that captures audio and easily transfers the data to a computer, and an interactive trivia game with dual-player action.

     The five gaming stations were designed for quick and easy set-ups and break-downs, and allowed brand ambassadors the option to arrange the kiosks in any size footprint. The Best Buy mobile program will travel nationally this fall to promote the new product line before it launches in stores.  

                                                    SHOE WOO WOOS NEW YORK CITY
                            Consumers Tweet Pictures of the Woomobile for Free Giveaways           

     For the grand opening of Shoe Woo’s newest location in Manhattan, experiential agency Arnold Worldwide launched an awareness campaign through Twitter.com. In order to participate in the giveaway, consumers had to track down the “Woomobile,” a branded Mini Cooper with a giant red stiletto shoe on the roof, driving throughout the city.

     Arnold reached out to Turtle Transit to design the campaign’s “Woomobile.” Turtle hand sculpted a 4’ custom stiletto shoe out of spray foam and fiberglass. The stiletto was painted and detailed with rhinestone accents, and mounted to the roof of a Mini Cooper. Turtle installed a branded vehicle wrap, promoting the campaign with graphic messages to follow Shoe Woo on Twitter. If participants were able to get a photo of the “Woomobile” and upload it to Twitter, they were entered to win a gift card valued from $50-$100.

     Shoe Woo promoted the giveaway campaign on Twitter for the grand opening of their Manhattan store. The brand tweeted messages for consumers and shoe lovers in NYC to visit the new store location, and to look for the “Woomobile” for free giveaways. Shoe Woo also incorporated a geo-tracking tool, FourSquare, on their Twitter page which allowed participants to pinpoint the exact location on a map where they saw the “Woomobile.” The “Woomobile” hit the streets of NYC for one week, driving awareness for the Manhattan store opening, and generating impressive web traffic on Twitter.com