In support of the Boston Red Sox Calling All Kids initiative, an effort to engage the next generation of baseball fans and their parents, Turtle Transit was tasked by the club’s front office to design and build their first ever mobile fan experience.
The primary objective of the program was to create a grassroots experience where young fans were offered full access to the Red Sox through a number of exciting activities and engagement opportunities. Turtle Transit created “Red Sox Showcase,” a custom 14-ft. specialty box truck that featured a slide-up billboard façade of Fenway Park – “America’s most beloved ballpark.”
The truck also featured a flip-up window that displayed a sleek HD TV to stream Red Sox programming, and a pro audio sound system for entertainment. The outdoor footprint featured a number of exciting activities, from teaching the fundamentals of baseball, physical drills, and oversized branded lawn games.
Some of the activities Turtle Transit constructed were a custom modular batting cage, pitch stations with branded stand-alone players, an interactive steal 2nd challenge, a mini “Green Monster Wall” with interchangeable signage to display welcome messaging, custom lockers that displayed Red Sox memorabilia, and a replica of Fenway’s iconic Pesky Pole for personal fan autographing.
The physical footprint also included a digital experience. Young fans can participate in a two-minute virtual reality experience that streams scenes of batting practices, pitcher mound sessions and infielders taking ground balls.
The Red Sox Showcase, powered by T-Mobile hit the road in June and will bring Red Sox baseball and Fenway Park to towns across New England all summer long.