Nutella is hitting the streets this summer to showcase a giant 7-ft tall Nutella jar displayed on a branded trailer as part of a National sampling tour to increase trial of its popular hazelnut spread. Turtle Transit constructed the jar out of spray foam and fiberglass and finished the it with paint and large format graphics.The jar was mounted to a custom built trailer complete with a diamond plate deck and finished with graphics. The trailer will be towed by a specialty food truck, provided by activation agency – Eventive Marketing. The giant Nutella Jar is expected to generate a lot of activity as a photo backdrop for social networks like Facebook and Instagram. Look for the jar to visit a city near you!
Nutella Jar Spreading Joy in Communities across the Country
May 7, 2014
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