Program Objective: Launch a pilot sampling program in the Mid-West to create awareness and drive trial for its super good ice cream at concerts, festivals, curbside retail and downtown hubs.
Experiential Efforts: Sampling, Point-of-Retail, Buzz-WOM, Influencer Marketing
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Solution: Turtle Transit designed and built a sleek airstream with a complete NSF complaint kitchen inside for serving scoops of delicious 2nd Street Creamery ice cream to people where they live work and shop. The airstream was retrofitted with a serving window, white gloss interior, ice cream freezers, sound system and finished with vibrant graphics.