Program Objective: Launch a National pilot sampling program to increase trial of Dunkin Donut hot and iced coffee products.
Experiential Efforts: Sampling, B-2-C, Guerilla Marketing, G
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Solution: To create awareness and drive trial for their variety of flavorful coffees, Turtle Transit worked with Dunkin Donuts to craft a fleet of seventeen sampling vehicles to interact with consumers on a National scale. Turtle hand-sculpted giant coffee cups that were built-out on the back of a Toyota Yaris vehicle. The giant iced and hot coffee cups featured a sampling area with coffee cambros for serving. The vehicles were deployed all across the country including areas in California. Dunkin Donuts activated the fleet at sporting events, fairs, festivals and a variety of curbside guerilla marketing and point-of-sale areas. The vehicles traveled together to scale the size of an event space, or activated independently at multiple events simultaneously.
