Prilosec OTC | Mini Monster Truck

Program Objective: Design a Mini Monster Truck giveaway for the Prilosec OTC “You Can’t Beat Zero” sweepstakes.

Experiential Efforts: B-2-C, P.R., Sponsorship Activation

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Solution: As part of Prilosec OTC’s sponsorship with NASCAR and partnership with Larry The Cable Guy, Turtle Transit was tasked to design and build a custom “Mini Monster Truck,” for the “You Can’t Beat Zero” event sweepstakes. At each stop, celebrity comedian, Larry The Cable Guy, would show fans why you can’t beat zero by hosting Prilosec OTC’s first-ever “Zero Burn Games.” Racing fans had the opportunity to win the ultimate tailgate accessory – a “monster” utility vehicle with two tickets to partake in the 2014 stock car race. Turtle Transit transformed a Gator ATV into the smallest, yet meanest looking Monster Truck on the road today. A custom fiberglass body, mud tires, vibrant graphics and off-road accessories were among the many details showcased on the Prilosec OTC Mini Monster Truck.

TurtlePrilosec OTC | Mini Monster Truck