SodaStream | All The Bubble with Just One Bottle Tour

Program Objective: Promote the brand’s environmental advantage with a strong visual of engaging cage exhibits, filled with consumer’s bottle and can waste, and familiarize consumers with product demonstrations and samples.

Experiential Efforts: B-2-C, Sampling, Guerilla Marketing, P.R Stunt, Cause Marketing

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Solution: Turtle Transit custom built a trailer that featured a larger-than-life cage full of 10,657 empty bottles and cans, representing the amount of waste a family of four produces in one year. The custom cage contained a sleek rooftop, vibrant signage and graphics. During event activation, a branded skirt fastened to the lower portion of the trailer to hide the wheels and transform the vehicle into a static mobile exhibit. Turtle also built two (2) custom cage pedicabs that circled event locations to draw attention to the branded event area.

TurtleSodaStream | All The Bubble with Just One Bottle Tour