Program Objective: Design a custom off-road vehicle to create awareness for Stride ID Gum and its online ArtCade gaming experience.
Experiential Efforts: B-2-C, Sampling, Guerilla Marketing
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Solution: In an effort to bring Stride’s unique brand experience to teens everywhere, Turtle Transit designed and built a custom off-road vehicle for a multi-stop sampling tour. The vehicle featured a custom built camper mounted to the back of the truck, off-road vehicle accents and a bold sound system. The “kinda” a camper and “kinda” a canvas vehicle experience brought live enactments of online ArtCade games from an interactive microsite, samples of ID Gum and swag for consumers, and in some markets, served as a mobile surface for invited artists to paint on. Selected artists were of the few who were responsible for the artwork printed on Stride ID Gum packaging. Large custom fabrics towered over the canvas area and were branded with unique messaging.
