Program Objective: Create a unique mobile coffee experience to spread the word about the new Tassimo single-cup coffee brewer.
Experiential Efforts: B-2-C, Sampling, P.R Stunt, Cause Marketing
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Solution: To promote the Tassimo brewing system and spread the word to consumers to upgrade their coffee experience, Turtle Transit designed and built an immersive vehicle experience for a multi-city mobile marketing tour. The vehicle was transformed into a larger-than-life “Tassimo Brewbot,” the brand’s advertising mascot. The rooftop focal point featured a 5-ft torso with a hand-sculpted animatronic head with light up eyes, and a giant coffee mug that steamed during activation. The vehicle also featured a sound system and outdoor monitor for streaming promotional media. Tassimo launched the “Update Your Pot for a Bot” activation which allowed the first 100 consumers to visit the Brewbot Mobile the opportunity to trade-in their old coffee pot for a new Tassimo brewer. The mobile experience also featured unique programming, free product sampling, giveaways, games and event activities like the “Scan-to-Win” opportunity.
