Objective: Create a multi-city tour to connect and engage with tailgating football fans while enhancing the game-day experience for fans at home.
Experiential Efforts: Sponsorship Activation, B-2-C, Buzz-WOM
Awards: 2017 Ex Awards Finalist
Solution: Turtle Transit joined forces with The Marketing Arm, an award winning It list 100 Agency, to design and build the State Farm Roadhouse, a Dually pick-up truck extended 15′ to support a real furnished Tiny House. The custom vehicle was a physical manifestation of State Farm’s combined Home and Auto insurance coverage, built to deliver the best football tailgating and watching the big game.
Turtle Transit cut the pick up truck in half an professionally lengthened the drive shaft, wiring harness, fuel lines and brake lines. A custom sub-frame was manufactured onto a 15-ft extended chassis to support the house structure. Turtle Transit built the framework of the structure onto the chassis of the truck. the modern and sleek themed-house featured large exterior windows, residential siding, a “State Farm” red entry door with decorative glass, entry steps skinned in high end composite decking with a decorative cable railing system, a simulated shingled peak rooftop, and a full-size artificial stacked stone chimney that expelled real smoke via a wireless remote.
The interior of the house featured high-grade flooring, sleek LED lighting, and furnished with a cowhide rug and leather seating. A decorative accent wall made out of stacked stone featured a fully operative fireplace that displayed actual simulated flames and 65-inch SMART TV for streaming live #Football games via an In-Motion DIRECTTV Satellite System. The interior also featured a Bose Dolby Surround System and custom built sport lockers that displayed team jersey and football artifacts for consumer photo ops.
The State Farm RoadHouse also featured a “backyard” experience via a glass sliding door constructed on the driver side of the truck. Turtle Transit fabricated a custom 3-tiered deck manufactured out of composite decking. The deck hosted live press interviews and created a lounge area for consumers.